Language - Camera Angles, Colour Codes, Conventions, layout - "Splash", house style (look of the magazine)
Institution - NME, Kerrang, Q, Metal Hammer, MixMag, Rock Sound, Rolling Stones, Total Guitar, Ray Gun, The Source, Offbeat, MOJO, Magnet, Limelight, Limelight, DJ Magazine,IDJ, Clash, Decibel, Blitz, Alternative Press,
| Name Of Publisher | Magazine(s) |
| Baeur Media Group | Q, Kerrang |
| IPC | NME |
| Development Hell | MIXMAG |
| Future | Classic Rock, Classic Prog, Computer Music, Future Music, Guitarist, Guitar, Techniques, Metal Hammer, Rhythm, Total Guitar, Guitar,Aficionado, Guitar World, Legends, Revolver, |
Ideology - Morals, Values, Message, Enemy of mainstream music, Synergy Magazines and artists promote eachother, aspirational
Audience - Age, Gender, Type, Social Class, sex, sexuality
| A | Upper |
| B | Middle |
| C1 | Lower Middle |
| C2 | Higher Lower |
| D | Lower (working class) |
| E | Under Class |
Representation – What the magazine is representing and why it represents it
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